Concept and design draft for the relaunch of the Austrian lowcost airline, NIKI’s, website.
My concept focused on the presence of the airliner Niki Lauda – an economic celebrity in Austria, in order to make the visitor’s stay on the website to a kind of personal encounter with the airline’s boss. Lauda’s website avatar was supposed to give practical travel tips, offer insights into NIKI and the airline business in general and act as a companion throughout the whole site.
The design focus was on ease of use, high accessibility and a simple, elegant and supporting visual design.
The concept wasn’t carried out.
Project tasks
- Concept
- Screen design
- Production of a prototype
- Presentation at NIKI